The Centers for Disease Control (CDC) have just released the next phase of the national Know More Hepatitis campaign. Of the estimated 3.2 million Americans who have Hepatitis C, 3 in 4 are people born from 1945 to 1965. Since as many as 50% of people with Hepatitis C don’t know they are infected, the campaign encourages everyone born from 1945-1965 to get tested for the virus.
The campaign is being implemeneted using a variety of multimedia channels: print, radio, and TV PSAs, as well as airport dioramas, billboards, and transit advertisements. CDC also developed materials to support educational efforts at the local level, including posters, fact sheets, infographics, and more.
You can view the new Know More Hepatitis PSA on YouTube and an infographic from the campaign below.